Hello, hola, hallo!

I am Irene Serrano, a visual designer with a passion for creativity, communication, culture and technology.

I was born in Barcelona in 1991. In the early days, you could find me drawing, reading manga, experimenting with cameras, playing videogames, listening to music, or building artifacts with whatever I could find around me.

Later on, I decided to make my interest in creation into my profession by studying a BA in Graphic Design at BAU Design College of Barcelona. There, I discovered my passion for interdisciplinary teamwork, problem-solving with the power of great ideas, and design systems. Aiming to satisfy my need for discovering new things, I enrolled in a BA in Communications at Universitat Oberta de Catalunya after finishing my studies at BAU. At UOC I am able to further develop my profile by learning the secrets of creativity in advertising and audiovisual media and mastering the world of strategic management in communication projects.

After having my first professional experiences, opening a coworking space, launching a book, and having my work exhibited in various art and design initiatives, I moved on and opened a whole new life chapter: Germany.

At 24, I moved to Düsseldorf. This city has given me the chance to work in the areas of social media, advertising, and branding and expand my perspectives and understanding of what creation means. Currently, I am working at MetaDesign as a senior designer.

 

Work

 

MetaDesign, Senior Designer, 2022 - today, Düsseldorf.
dmcgroup, Art Director,
2021 - 2022, Düsseldorf.
MetaDesign, Designer, 2017 - 2021, Düsseldorf.

Education

 

BA Communication, UOC, 2014 - Today, online.
BA Graphic Design, BAU, 2009 - 2014, Barcelona.

Languages

 

English: high level, C1 Certificate.
German: high level, C1 Level.
Spanish: native language.

Trainings

 

Adobe XD immersive Workshop, UX Playground, 2021, online.
Interaction Design for Usability, Interaction Design Foundation,
2021, online.

Activities

 

ORIGINAL Cruz Novillo, Talk at Escola d'Art i Disseny de Tarragona, Conjunto, 2021, Tarragona.
Primeros 60 años trabajando en diseño, Round table with Cruz más Cruz at Barcelona Design Museum, Conjunto, 2018, Barcelona.

 
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Contact me

Irene Serrano Robredo
Düsseldorf (Germany)

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