Maybelline NY
Trends at the reach of your fingertips.
As an Creative Assistant at Content Cube (Ogilvy&Mather), the dedicated agency for L'Óreal Germany’s digital content, I got the chance to create daily visual content for Maybelline New York's social media channels and participate in the design of Glossy Talk, a YouTube serie moderated by one of Germany’s most popular beauty influencer.
Social media posts
Based on the weekly topics and the current campaigns, in the art direction department we created pictures and animations for the Instagram, Facebook and Twitter channels of the brand. The work included realising product and model shootings in studio and outdoors, retouching and composing posts.
Social media ads
As part of its digital communication strategy, Maybelline NY Germany launched on a regular basis online advertising on its social media channels. Together with the community management team, we worked on advertising specific products and promoting current campaigns in the form of paid posts and carousel ads.
Glossy Talk
For the online video format Glossy Talk, produced by Content Cube and L'Óreal Germany, I got to collaborate on tasks like composing YouTube's thumbnails, designing video titles and lower thirds following the specific corporate identity guidelines of the series. We were responsible as well of announcing the new chapters on social media.
Maybelline NY Deutschland, L’Óreal Deutschland and Content Cube.
Mock-ups by Pixeden.
2016
